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Burger King

Marketing

Pretty please: Chains really, really, really want you to sign up for their rewards programs

 By Heather Lalley on Apr. 28, 2022

Marketing Bites: Restaurants are boosting their incentives to get customers to fork over their data, Friendly’s wants folks to save room for ice cream, and more marketing news of the week.

Marketing

Burger King is sued over alleged health risks in its packaging

 By Peter Romeo on Apr. 14, 2022

The action focuses on the potential dangers of PFAS, a large class of chemicals commonly found in food wraps and containers.

Financing

Restaurant chains’ Russia risks are on full display right now

By Jonathan Maze on Mar. 18, 2022

The Bottom Line: There is only so much franchises can do to close their stores in the country. It’s not keeping people from calling for boycotts.

Financing

Burger King is selling its interest in its Russia joint venture

By Jonathan Maze on Mar. 17, 2022

The company has thus far been unable to close its locations in the country. Meanwhile, copycat trademark applications there demonstrate the risk to U.S. brands.

Marketing

Burger King once again turns its attention to the Whopper

By Jonathan Maze on Mar. 07, 2022

The company is introducing a trio of “Whopper Melts.” The company plans to use its signature sandwich as the centerpiece of its comeback efforts this year.

Financing

Soaring costs take a big bite out of Burger King franchisee Carrols’ already thin margins

By Jonathan Maze on Feb. 25, 2022

The 1,000-unit franchisee’s adjusted EBITDA margin was more than cut in half last quarter thanks to labor and beef cost inflation. It is reducing its 10-piece chicken nuggets to eight.

Leadership

Big Burger King franchisee Carrols names Paulo Pena CEO

By Jonathan Maze on Feb. 22, 2022

The former McDonald’s executive will take over for Dan Accordino, who is retiring after a 50-year career.

Financing

How Burger King plans to improve franchisees’ profits

By Jonathan Maze on Feb. 18, 2022

The Bottom Line: Recent sales weakness along with cost increases have taken a bite out of profitability. The company says it is working to get them back.

Financing

Firehouse Subs ends a big year on a strong note

By Jonathan Maze on Feb. 15, 2022

The sub chain, bought for $1 billion by Burger King owner Restaurant Brands International, generated nearly 25% two-year same-store sales in the fourth quarter.

Financing

The new Burger King will have fewer menu items, but more Whopper

By Jonathan Maze on Feb. 15, 2022

The burger chain under Tom Curtis is overhauling operations, adding new field staff and analytics capabilities. It is also cutting menu items and plans a big focus on its core menu.

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