Foodservice Industry's Top Publisher to Merge With Leading Conference, Retail Group
CHICAGO (April 1, 2010)—Yesterday, March 31, 2010, Ideal Media LLC agreed to merge the assets of its foodservice portfolio into CSP Information Group, Inc...
Chipotle outlines new marketing, tech, sourcing strategies
Coming off a double-digit sales gain that nonetheless disappointed Wall Street, the chain is eying a number of new initiatives, from the Apple Watch to stepped-up advertising.
First, it was Web sites and email marketing. Now, it’s all about mobile phones, smart coupons that know your location and sites and services that hook straight into local communities. Restaurants aren’t just places to grab some grub anymore. They are active participants in the social conversation with legions of tech-savvy customers.
Start a seafood lover talking about fish and invariably the conversation will alight on some seminal experience in his or her life that started the whole affair. For a close friend of mine who is a marine biologist, it was the Jersey Shore in the early seventies (when the Beatles’ “Octopus’s Garden” played often on the radio). For him, Cape May still has a magic all its own.