First Watch

Piada, Cooper’s Hawk presented with 2015 Buzzed About Brands Awards

By Kelly Killian on May 15, 2015

The two chains were honored by the NRA’s Marketing Executive Group at its meeting Thursday for generating buzz through social media and more conventional marketing means—even though one doesn’t even have a marketing budget.

Consumer Trends

Top LTOs of 2017

By Lizzy Freier on Dec. 09, 2017

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Tour de Force

By Bill Main on Jul. 15, 2004

Watching the Tour de France is always exciting. I became hooked on the sport as I watched Lance Armstrong, the young American cancer survivor, compete for and win an unprecedented seven tours.

Case study: Training 2.0

By Amanda Kooser on Sep. 01, 2010

TJ Schier, the president of restaurant training consultancy Incentivize Solutions and co-founder of Which Wich quickservice sandwich franchisee S.M.A.R.T. Restaurant Group, has a very specific mission for his employees. Make the guests say “Wow!”