Financing
Fat Brands is buying another cookie chain
The company is buying Nestle Toll House Café by Chip and will convert the locations into Great American Cookies.
Leadership
Annica Conrad named CMO of Great American Cookies parent company
Global Franchise Group also added two additional executives under CEO Paul Damico.
California Tortilla is proud of its wacky marketing campaigns—most of which happen on a pretty small budget. To launch their popular Fish Taco two years ago, the chain's founder came dressed up as a scuba diver and had buckets of water dumped on him—all recorded for posterity in a goofy YouTube video.
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