For all of the talk from consumers about New Year’s resolutions, only 9.2% of them will end 2017 feeling like they reached their goal, according to the Statistic Brain Research Institute. Some operators advertise healthy specials or invite consumers to participate in Dryanuary—the tradition of abstaining from alcohol for one month—to get these healthy hopefuls through their doors.
But other operators buck the January health trend and wait, calorific dishes and adult beverages at the ready, for customers who either quit their resolutions or never bothered to make them in the first place.
Here are seven examples of what chains are doing to reel in customers looking to indulge for the new year.
3. Shake Shack
The latest installment of Shake Shack’s trio of seasonal shakes includes Mint Cookies and Cream, Salted Vanilla Toffee and a Mud Pie shake. The whipped cream-topped treats are available through April 30—plenty of time for customers to abandon their New Year’s resolutions.
7. Stevi B’s Pizza Buffet
Stevi B’s is daring its customers to keep their resolutions, claiming “Your resolution doesn’t stand a chance” in an email blast. The email explains the chain’s new Pasta Palooza dishes, including the Mac and Cheese Pizza, Alfredo Lasagna Pizza, Spinach Alfredo Bacon Pasta and Toasted Hot Chocolate Pizza.
Some of the more senior members of the team smile at the junior staff who are excited to uncover an interesting trend in “eatertainment” or the latest single-ingredient concept. We try not to be condescending when we suggest they do some research by looking at past issues of Restaurant Business or old Technomic top chain reports before calling it the next big thing.