KFC

KFC

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Delivery boosts both KFC and Taco Bell

By Jonathan Maze on May 01, 2019

But third-party services appear to be eating into Pizza Hut’s market.

KFC enlists the Chippendales to sell its new Cinnabon Dessert Biscuits

By Jonathan Maze on Apr. 25, 2019

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

The Rule Breaker

By Peter Romeo on Apr. 01, 2019

A distinctive management style, combined with indisputable success in expanding all three of Yum Brands' franchise chains, earned Greg Creed the distinction of being this year's Restaurant Leader of the Year.

KFC is bringing back its Chicken & Waffles

By Jonathan Maze on Mar. 21, 2019

The popular product returns Saturday and will be available for a month.

How KFC learned to take marketing risks and regain relevance

By Jonathan Maze on Mar. 14, 2019

RB takes an inside look at the chicken chain’s marketing machine and how it comes up with ideas like the Colonel Sanders bearskin rug.

How marketing is fueling KFC’s turnaround

By Jonathan Maze on Mar. 13, 2019

This episode of "A Deeper Dive" features KFC U.S. President Kevin Hochman, on the ingredients behind the chain’s comeback.

KFC wants to do something it hasn’t done in 15 years: Grow

Mar. 08, 2019

The U.S. chicken chain has shrunk by 1,400 locations since 2004 but expects unit growth this year. Here's how it plans to get that done.

Staci Rawls named chief communications officer at KFC U.S.

By Jonathan Maze on Mar. 07, 2019

She will oversee public affairs and internal and external communications for the brand domestically.

KFC is crowdfunding its next marketing idea

By Jonathan Maze on Mar. 05, 2019

A chicken bucket hot tub? A "smart cane" remote? The chain is asking supporters to back its newest marketing gimmick.

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