KFC

Marketing

KFC selects MullenLowe as its new creative agency

The advertising and marketing firm, based in Boston, will become its lead agency of record, effective immediately.

Financing

Yum Brands opened a record number of restaurants last year

The owner of KFC, Taco Bell, Pizza Hut and Habit opened nearly 4,200 new restaurants worldwide last year, which the company says is an industry record.

The owner of KFC, Taco Bell and Pizza Hut is working with the University of Louisville and Howard University on an MBA-level program to help women and people of color interested in franchising.

The QSR is partnering with YouTube star Liza Koshy to launch the plant-based “Kentucky Fried Miracle” on Monday.

These developments made industry news in 2021 but expect to see them surge into bigger trends next year.

But this time, the fried chicken chain is giving customers who buy a firelog, or who order on its app, a chance to win a stay at a "KFC Firelog Cabin."

The limited test of the iconic D.C. area product is designed to introduce more customers to the sauce around the country.

The chain’s new sandwich and fries have given the company a big lift this year. But it’s been helped along by its buckets.

Customers place an order online, park in a dedicated spot and then grab their order from a pick-up shelf inside.

The company is giving away “Finger Lickin’ Chicken Mitten Bucket Huggers” to customers who buy buckets of chicken Tuesday through Thursday.

  • Page 6