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McDonald's

Technology

McDonald's files trademark applications for metaverse restaurants

 By Joe Guszkowski on Feb. 09, 2022

The filings reference things like virtual restaurants and NFTs. They could be part of a metaverse strategy or simply a precaution to protect the brand's intellectual property.

Operations

Why Dave Thomas chose square burgers for Wendy's

 By Peter Romeo on Feb. 07, 2022

Reality Check: McDonald's is going to give that shape a try, but for a radically different reason.

Financing

Union-funded shareholders think McDonald’s didn’t get enough from Steve Easterbrook

By Jonathan Maze on Feb. 01, 2022

Pension funds for Teamsters union members say the company’s $105 million settlement from its former CEO did not go far enough.

Marketing

Loyalty is generating more digital sales for McDonald’s

By Jonathan Maze on Jan. 31, 2022

More than 25% of McDonald’s sales are now coming through digital channels, driven largely by its loyalty program.

Marketing

McDonald’s celebrates the Lunar New Year in the metaverse

By Jonathan Maze on Jan. 31, 2022

The burger giant is working with Humberto Leon to create an interactive “Hall of Zodiacs.”

Financing

After years of declines, McDonald’s plans U.S. unit growth this year

By Jonathan Maze on Jan. 28, 2022

The Bottom Line: The company has not added locations since 2014. After closing another 239 locations in 2021 it has the smallest number of units in 20 years.

Financing

Digital orders and chicken sandwiches drove strong sales at McDonald's last year

By Jonathan Maze on Jan. 27, 2022

U.S. same-store sales hit a record in 2021, driven in part by price increases and the company’s promotions, including its new loyalty program.

Financing

McDonald’s ditched its Dollar Menu, and franchisee profit took off

By Jonathan Maze on Jan. 27, 2022

Operator cash flow is up 50% in the past three years after the company shifted away from its value focus. But higher labor and food costs loom.

Financing

At McDonald’s, some sign of an improving labor crisis

By Jonathan Maze on Jan. 27, 2022

The company said about 1% of its stores have shortened hours, down from 10% earlier. But many dining rooms remain closed.

Marketing

Chicken Nuggets on a Cheeseburger? McDonald’s to start offering ‘menu hacks’

By Jonathan Maze on Jan. 26, 2022

The burger giant will start selling four items that combine existing menu items, including Hash Brown McMuffins and a Big Mac merged with a Filet-o-Fish and a McChicken.

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