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McDonald's

Financing

At McDonald’s, a text threatens to undo efforts to improve its image

 By Jonathan Maze on Nov. 04, 2021

The burger giant, which has been defending itself from charges of discrimination, ignites a furor over a text from CEO Chris Kempczinski to Chicago Mayor Lori Lightfoot.

Financing

Big chain executives express confidence in the face of labor challenges

 By Jonathan Maze on Nov. 01, 2021

The chief executives of McDonald’s, Yum Brands, Starbucks and others all said they have big advantages amid a historic shortage of workers. They might be right, says RB’s The Bottom Line.

Technology

McDonald’s gets some early results from its loyalty program

By Jonathan Maze on Oct. 28, 2021

MyMcDonald’s Rewards is already one of the industry’s biggest programs as the company takes steps to know more of its customers.

Financing

McDonald’s is selling its automated ordering lab to IBM

By Jonathan Maze on Oct. 27, 2021

The burger giant is selling its McD Tech Labs, created after its 2019 purchase of Apprente, as part of an agreement with the tech giant to build its artificial intelligence capabilities.

Technology

McDonald’s is renegotiating its deals with delivery providers

By Jonathan Maze on Oct. 27, 2021

The burger giant says it draws more traffic to third-party apps and should pay a lower rate as a result.

Financing

McDonald’s sales keep rising despite labor challenges

By Jonathan Maze on Oct. 27, 2021

The chain’s U.S. same-store sales rose 9.6% in 3Q, a 14.6% increase on a two-year basis, thanks to its chicken sandwich and its Famous Orders platform.

Marketing

McDonald’s says it has largely achieved pay equality

By Jonathan Maze on Oct. 19, 2021

The burger giant says it has achieved pay equality for company employees in underrepresented groups. Women are on track to achieve equal pay for equal work next year.

Food

McDonald’s is bringing its plant-based burger to the U.S.

By Jonathan Maze on Oct. 14, 2021

The burger giant will conduct an operations test of its Beyond Meat McPlant sandwich at eight restaurants around the country starting Nov. 3.

Marketing

McDonald’s will give teachers free breakfast next week

By Jonathan Maze on Oct. 08, 2021

The company’s latest “Thank You Meal” promotion will give away breakfast meals to educators next Monday through Friday.

Marketing

McDonald’s promises net zero emissions by 2050

By Jonathan Maze on Oct. 04, 2021

The burger giant said it would work with its operators, suppliers and other partners to cut back on greenhouse gas emissions in a bid to fight climate change.

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