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McDonald's

Financing

McDonald’s franchisees want to make their smaller menu permanent

 By Jonathan Maze on Jun. 02, 2020

As operators of fast-food brands enjoy more efficient service than ever, many want to see changes last long after the shutdown, says RB’s The Bottom Line.

Operations

Restaurants register support for George Floyd protests

By Joe Guszkowski on Jun. 01, 2020

Several chains and countless independents expressed solidarity as the movement swept the country.

Operations

As restaurant workers sue over COVID-19 protections, pressure builds for shielding employers

By Peter Romeo on May 20, 2020

Operators and Republican leaders are pushing for protections against liability suits.

Financing

McDonald’s is investing about $200M to boost marketing

By Jonathan Maze on May 13, 2020

The burger giant is also taking steps to help its weakest franchisees as it works to jump-start the system’s recovery.

Financing

At McDonald’s, more drive-thru orders and less breakfast

By Jonathan Maze on Apr. 30, 2020

The burger giant is adjusting to a new normal and expects that some of the changes will last for some time.

Financing

Shareholder group wants McDonald’s chairman ousted

By Jonathan Maze on Apr. 24, 2020

CtW Investment Group, which works with union-backed pension funds, is calling for shareholders to remove Enrique Hernandez over CEO Steve Easterbrook’s exit deal.

Marketing

McDonald’s is giving away meals to first responders

By Jonathan Maze on Apr. 21, 2020

The company and its franchisees are giving “Thank You Meals” to emergency and healthcare workers amid criticism of the chain’s response to the crisis.

Financing

Tension reemerges between McDonald’s and its franchisees

By Jonathan Maze on Apr. 14, 2020

Operators raised concerns about corporate support, while the company urged the franchise association to back efforts to raise worker pay during the coronavirus shutdown.

Financing

McDonald’s makes some executive changes

By Jonathan Maze on Apr. 13, 2020

Mason Smoot was named U.S. chief restaurant officer after the retirement of Charlie Robeson, and the company has a new chief of staff and chief people officer.

Financing

Restaurants appeared to be enjoying a strong start to 2020

By Jonathan Maze on Apr. 10, 2020

The coronavirus interrupted great quarters for several chains, making a year of growth into one of financial rescue, says RB’s The Bottom Line.

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