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McDonald's

Financing

McDonald’s cancels its worldwide convention over coronavirus

By Jonathan Maze on Mar. 06, 2020

The company reminded operators to increase the frequency of sanitizing surfaces and has created a team to develop contingency plans for its U.S. locations.

Financing

McDonald’s hits Wendy’s with free Egg McMuffins

 By Jonathan Maze on Feb. 27, 2020

The burger chain is giving its popular sandwich away on Monday, which happens to be the first day of Wendy’s new breakfast.

Financing

As Wendy’s prepares breakfast, so does McDonald’s

By Jonathan Maze on Feb. 24, 2020

The burger giant is starting a 2-for-$4 breakfast sandwich offer one week before Wendy’s national breakfast launch.

Financing

Coronavirus hits China restaurants hard

By Jonathan Maze on Feb. 12, 2020

Yum Brands, Starbucks, McDonald’s and others have had to close stores in a country many see as a major source of growth.

Marketing

Little Caesars wins Super Bowl restaurant-ad derby

By Peter Romeo on Feb. 03, 2020

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO.

Financing

McDonald’s perplexing traffic problem

By Jonathan Maze on Jan. 30, 2020

The burger chain has lost 13% of its same-store customer count over the past seven years, even as store count has shrunk, says RB’s The Bottom Line.

Financing

McDonald’s system sales hit $100B last year

By Jonathan Maze on Jan. 29, 2020

Delivery, kiosks and core menu items helped the chain generate its best comparable-store sales in more than a decade, but traffic remains elusive.

Food

McDonald’s adds a new weapon in the breakfast wars: Chicken

By Jonathan Maze on Jan. 28, 2020

The chain is selling Chicken McGriddles and McChicken Biscuits for a limited time as competition grows.

Technology

McDonald’s launches an employee-centric mobile app

By Jonathan Maze on Jan. 22, 2020

The Archways to Careers app will help employees match their skills and interests with career opportunities.

Technology

McDonald’s reinforces its digital leadership

By Jonathan Maze on Jan. 08, 2020

The company named Lucy Brady its chief digital customer engagement officer and elevated the status of CIO Daniel Henry as it works to bolster its use of technology.

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