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Pei Wei Asian Diner

Marketing

5 restaurant mysteries solved this week

 By Peter Romeo on Oct. 16, 2018

The industry now knows what a pile of frozen pizzas were doing inside a Little Caesars, and just how far In-N-Out intends to grow beyond its California roots.

Marketing

Why did Pei Wei dig through the trash at Panda Express?

 By Heather Lalley on Oct. 15, 2018

Pei Wei is sparring with its fast-casual rival in an online marketing campaign highlighting menu transparency.

Top 500 Chains

Pei Wei Asian Diner

Jun. 19, 2018
Food

Dishing up 2014

By Patricia Cobe on Jan. 06, 2014

Flighty may best describe the 2014 restaurant customer. End-of-year trend predictions revealed that he or she may be seeking adventurous flavors on one visit, value on another.

ID NEWS: DMA awarded new contract by P.F. Chang

By Restaurant Business Staff on Jun. 20, 2003

Distribution Market Advantage (DMA), Schaumburg, IL, has agreed to a new three-year distribution contract with P.F. Chang's China Bistro and Pei Wei Asian...

Technology

P.F. Chang’s new system provides real-time guest communication

Feb. 25, 2015

P.F. Chang’s will have the ability to message members of its guest loyalty program in real time through a new software package that ties together the casual chain’s backend web capabilities.

Pei Wei chief jumps to The Melt

By Peter Romeo on Sep. 06, 2016

Ralph Bower brings more than 25 years of chain experience to the 17-unit upstart.

Operations

Fine-tuning guest feedback

By Kelsey Squire on Feb. 14, 2017

The Pei Wei kitchen takes menu testing out of its headquarters and into guests’ hands, reducing corporate bias, says Clay Dover, CMO of the P.F. Chang’s offshoot.

2017 Top 500: Asian-noodle chains

By Restaurant Business Staff on Jun. 06, 2017

The limited-service Asian/Noodle category is small, at less than $4.6 billion, but fast-growing.

Food

10 hacks for redesigning your menu

By Lizzy Freier on Jun. 19, 2017

Restaurants are tapping menu psychology tactics when constructing their menus and menu boards.

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