Subway

Financing

Subway defends the content of its tuna

The sandwich chain, which has previously faced lawsuits over its bread size, is now being accused of serving tuna that isn’t actually tuna. Subway called the complaint “frivolous.”

Financing

Why Subway is no easy fix

Too many locations and low unit volumes make the chain's challenges difficult. But they're not insurmountable, says RB's The Bottom Line.

Sources say as many as 10% of the chain’s units closed, though the company says some were temporary, as the coronavirus accelerated its pullback.

The company had been rebating royalty payments on delivery fees but plans to end the incentive next year, which could lead operators to raise prices on those orders.

Paul Fabre joins the chain as senior vice president of culinary and innovation.

New items launching on global chain menus may provide inspiration for innovation stateside.

The company is suddenly defending its bread after an Irish court rules that it has too much sugar to meet the definition.

Deion Sanders and the Watt brothers are also featured in the chain's "Footlong Season" campaign, its first as an NFL sponsor.

The promotion didn’t generate needed traffic and operator participation was weak, which doomed the strategy, says RB’s The Bottom Line.

The chain is making its “$5 Footlongs when you order two” promotion digital-only as the offer hurt operator profits.

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