Subway

Leadership

Subway names Mike Kappitt chief operating and insights officer

The former Carrabba’s Italian Grill president will focus on digital, analytics and insights.

Financing

Subway plans a $5 menu to boost traffic

The value menu would include a variety of items, including some Footlong subs, and comes amid a massive set of changes at the sandwich giant.

A management overhaul and major layoffs signal a sense of urgency, but renewed complaints from operators over a new discount show the chain has a ways to go, says RB’s The Bottom Line.

The staff reduction is the latest in a series of massive changes at the Connecticut-based sandwich giant.

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO.

The sandwich giant is the smallest it’s been in a decade after closing a net 1,100 locations in 2019.

The chain’s longtime chief development officer and chief financial officer are retiring amid sweeping changes in company management.

RB’s The Bottom Line examines Subway’s new CEO, including his tense relationship with Burger King operators and whether the chain could be sold.

The company has started requiring operators go to a committee rather than close their stores as it seeks to stem a decline in unit count.

The sandwich giant named Carrie Walsh its new chief marketing officer as its leadership overhaul continues.

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