Sonic is counting on tech to bolster comp sales

The franchisor of Sonic Drive-Ins says company stores will likely outstrip franchises in sales growth next year because of the new digital signs and POS system that were recently installed.

Although the forecast was included in a statement to investors, it could have been taken as a goad to licensees. The new technology will be rolled to franchise stores this fall, the company said. 

Sonic expects systemwide same-store sales to increase in the low-single-digit range for 2015.


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