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Starbucks shuffles management for a global focus

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Starbucks shifts tomorrow to a new management structure intended in part to focus CEO Howard Schultz on store-level innovation and global expansion.

The realignment also expands the duties of Cliff Burrows, currently president of U.S. and Americas operations, to include development of Princi, the European bakery chain in which Starbucks has invested. The coffee company is serving as global licensee for Princi.

Burrows’ new title is group president of Siren Retail, a group that includes Starbucks’ new concept, the Reserve-only cafe, and its high end coffee outlets, Starbucks Reserve Roasters & Tasting Rooms.

Starbucks says the Reserve-only stores will be about double the size of Starbucks’ conventional cafes and will sell coffees brewed in five different ways.

John Culver, president of Starbucks’ China-Asia Pacific division, will assume the new post of global retail president, with responsibility for worldwide retail sales.

Kevin Johnson remains Starbucks’ president and COO.

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