An operator of 429 pub-style restaurants in Japan has agreed to become a franchisee in its homeland of Taco Bell, the Yum! Brands holding that is ramping up development overseas.
Yum! already has a huge presence in Asia through its KFC and Pizza Hut operations. It only recently started pushing international expansion of Taco Bell.
The new franchisee, Asrapport Dining Co., is a publicly traded Japanese company. Its operations now are izakayas, a style of bar, and barbecue restaurants.
Neither party revealed how many Taco Bells would be built and operated by Asrapport.