Taco Bell signs a Japanese powerhouse as a franchisee

An operator of 429 pub-style restaurants in Japan has agreed to become a franchisee in its homeland of Taco Bell, the Yum! Brands holding that is ramping up development overseas.

Yum! already has a huge presence in Asia through its KFC and Pizza Hut operations. It only recently started pushing international expansion of Taco Bell.

The new franchisee, Asrapport Dining Co., is a publicly traded Japanese company. Its operations now are izakayas, a style of bar, and barbecue restaurants.

Neither party revealed how many Taco Bells would be built and operated by Asrapport.


More from our partners

Code for Asynchronous jQuery Munchkin Tracking Code