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customer service

Marketing

The Social Marketing Revolution

By Restaurant Business Staff on Aug. 21, 2009

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

How to

 By Patricia Cobe, Joan M. Lang and Thomas Henry Strenk on May 01, 2011

You can’t learn everything in culinary school. Or business school. Some lessons you’ve just got to learn on the job. With that in mind we set out to gather a little collected wisdom from the industry on how to do some of the more obscure tasks an operator might face. Challenges abound out there. Hopefully this will help get you through a few of them.

Consumer Trends

The importance of trust

Aug. 20, 2012

How trustworthy is your restaurant concept? According to "The Trust Factor" study released by About.com, trust is crucial to consumer-brand relationships and is a key driver in decision making.

Food

Favoring fired up flavors

By Megan Warmouth on Nov. 20, 2013

73% of consumers say that if they try a menu item with an innovative flavor, and enjoy it, they are more likely to return to the restaurant for the same item.

The top 12 ways restaurants piss people off

Jul. 18, 2014

Dirty utensils and restrooms really get people's blood boiling; confusing who ordered what dish, not so much. A new infographic by Consumer Reports shows the most common restaurant complaints.

Marketing

6 horrors of gift card programs

Sponsored content from our partner Paytronix on Aug. 31, 2017

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

Don't sweat the small stuff...

By Bill Main on Feb. 10, 2000

Prioritize the most important things you have to do.

ID Innovator Costa: Niche Produce Distributor, Processor

By Restaurant Business Staff on Nov. 24, 2003

When Manuel Costa was thrust into running the successful fresh fruit and produce distributorship that his father had founded, he soon realized that his...

McLane Extends Distribution Agreement with G&M Oil

By Restaurant Business Staff on Oct. 12, 2005

The new agreement calls for McLane to service all of G&M locations until 2010.Headquartered in Huntington Beach, CA, G&M Oil is the largest Chevron direct...

Modifying a System to Maximize Inventory-based Customer Service and ROI

By Restaurant Business Staff on Jun. 08, 2007

That, in turn, would increase the level of customer service, and decrease inventory investment.Other benefits of these changes include reduced purchasing...

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