Consumer Trends
New breaches raise data security concerns
Approximately 110 million customers' credit card or personal information was hijacked in the Target data breach that occurred this past holiday season
Concept to Scout: The high-frequency Simmzy’s
Simmzy’s restaurant prides itself on being a neighborhood joint with a large following of regulars who come in multiple times a week—the goal of every operator outside the white-tablecloth sector. Here's how this “Cheers” of southern California attains high-frequency traffic.
In the current economic climate, 61 percent of Americans see service as especially important and they are willing to spend 9 percent more when a company provides outstanding service, according to the American Express Global Customer Service Barometer. Similar results were found worldwide. Indian and Japanese consumers are ready to pay 11 percent and 10 percent more respectively for good service.
Teens and tweens (preteen children) play a large role in the family’s decision of where to eat. Technomic and C3 have released data that suggests 58% of teens and 54% of tweens report that the family decides together which full-service restaurant to visit. This age group also impacts the dining-out decisions of their friends.
I love trying out hot new restaurants.And when I discover a place I really like, I bring my friends back there with me—or at least tell them to try it. But like me, my friends are Baby Boomers—the generation born between 1946 and 1965. We don't eat old or feel old—until we go into one of these trendy new places.
Moto chef and owner Homaro Cantu was so determined to eliminate the need for a human expediter that he opted to create his own software. Now, nine years and many upgrades later, The Matrix is so advanced that it takes the guesswork out of service, from inventory to timing to guest satisfaction. It’s so all-encompassing, he says, that it eliminates the accountability of human error. Read more about it here.