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Get a deal on everything: Marketing edition

You have to spend money to make money, and these days you don’t need to spend that much.

The Week in Ideas, May 13, 2011

Arby’s led things off with a challenge to Subway. Fight! Fight! Fight! Some Beef O’Brady’s down south may be regretting a free beer idea. What could possibly go wrong? And an indie in Los Angeles had the bright idea to paint a donkey. PETA, line one.

Wine snobs may cringe, but red wine flavored with chocolate is a rapidly growing trend, especially among Millennial consumers.

Corner Bakery Cafe shows why a company that plays together stays together.

The Darden Restaurants chain said it will surprise social-media followers by giving them a chance to win one of a new batch of passes.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Spot check evaluations can help improve the performance of your staff. Instead of waiting for the big performance review, why not give them mini-evaluations over the course of the year?

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