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Make It Fun to Do Business With You

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...

Marketing

How Culver's uses social media to connect with customers

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Operators say more corporate customers are booking year-end events—and spending more when they do.

Now that every other venue offers big screen TVs and half-price beers, it’s crucial to start building a loyal customer base early through strategic promotions. And there’s still time to snag sports fans, as football fever really heats up with preseason August games.

Here are some discounts and freebies being used to draw diners this Tax Day.

Make it easy for employees at local businesses to chose your foodservice operation for lunch.

Big profits from cost-conscious changes. As food costs continue to escalate and margins get squeezed ever tighter, periodic menu fixes become even more important to the bottom line.

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

It’s an exciting time in hospitality technology. We’re right on the cusp of some really great game-changers, offering ways to improve the guest experience that we never before imagined. Which ones seem to have more legs than others?

Some of the restaurant industry’s best-known and most-venerable brands are providing acquisition opportunities seldom seen outside of a yard sale. Are they dream purchases, or just badly worn bread makers headed for the attic?

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