promotions

Tween angst

By Kelly Killian on May 01, 2014

Restaurants are like totally ignoring older kids with not-so-easy restaurant menu transitions.

Which fast-food ads scored with millennials?

Jan. 20, 2015

According to another Nielsen study, restaurant ads—especially QSRs'—dominated among millennials for memorability, with Wendy's Pretzel Bacon Cheeseburger topping the list.

Food

The Menu: Your primary marketing tool

By Restaurant Business Staff on Apr. 14, 2007

One controllable variable is the menu and it is the primary vehicle by which a foodservice operation presents its marketing strategy and helps customers satisfy their needs.

Take Your Customer’s Point of View

By Restaurant Business Staff on Jan. 07, 2011

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...

February 2012 Ideas Index

By Restaurant Business Staff on Feb. 01, 2012

Promotions: Chicken Fried Steak Day Pasta Plate from Hell Guest chef Cooking classes Weight loss competition Local-music CD Happy hour app Gluten-free...

Familiarity breeds loyalty

By Kelly Killian on Oct. 21, 2013

Whoever uttered the phrase “familiarity breeds contempt” may have gotten it wrong—at least when it comes to restaurants. A new study suggests that familiarity actually makes customers more loyal.

Restaurant’s beer club shut down statewide

May 19, 2014

The casual chain ends the frequent buyers’ program after a ruling that it violates drink-promotions regulations.

Marketing

Winning the internet: how to improve your search rankings

By Amanda M. Westbrooks on Feb. 02, 2015

While there’s no one-size-fits-all approach, making sure your online information is updated and accurate can go a long way toward ensuring customers can find you. With that in mind, here are four tips for search engine optimization (or SEO) operators can use to improve their rankings.

Financing

Is your distributor going the extra mile?

By Restaurant Business Staff on Jul. 28, 2007

What’s your distributor done for you lately? If nothing comes to mind besides dropping off cases at the back door, maybe it’s time to start asking some questions.

Be Outrageous

By Restaurant Business Staff on Jan. 26, 2011