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Technomic

Consumer Trends

Fewer vegetarians and more meatless eaters mean menu repositioning

 By Mary Chapman on May 25, 2017

Holistic approaches to health are increasingly driving meatless choices.

Food

Anatomy of a best-selling burger

 By Patricia Cobe on Feb. 16, 2016

Growth in the mature better-burger market is likely to come from a sweet spot—QSR-plus, a segment marked by made-to-order food and below-fast-casual prices.

Marketing

The importance of brand trust

By Darren Tristano on Aug. 12, 2016

Until recently, consumers considered Chipotle one of the most trusted limited-service restaurant brands. After its food safety incidents, Chipotle now scores in the bottom six for brand trust.

Consumer Trends

5 healthiest restaurant chains

By Jill Failla on Jan. 10, 2017

Customers rank the restaurant chains they say offer the healthiest menu items in a recent Technomic Consumer Brand Metrics survey.

Consumer Trends

Who is the drive-thru consumer?

By Restaurant Business Staff on Feb. 07, 2017

People from all walks of life drive up to order their food. But some demographic groups are more likely to pull up.

Beverage

6 beverage LTOs to cool down with this summer

By Patricia Cobe on May 30, 2017

Both indulgent and healthy drinks are flooding menus as seasonal specials ramp up.

Consumer Trends

Taco Bell Cantina's report card

By Kathleen Squires on Mar. 15, 2016

Cantina was designed as part of a growth plan geared toward capturing millennial consumers. It was important for Taco Bell to win back this audience.

Technology

5 ways tech can fuel target marketing

By Simedar Jackson on Sep. 19, 2016

Facing competition from independents, chains find techie ways to sell their local appeal.

Consumer Trends

3 surprising tech trends—and 2 restaurants conquering them

By Jill Failla on Jan. 13, 2017

New research reveals how consumers perceive restaurant technology, and how two operators are ahead of the pack in addressing them.

Consumer Trends

4 reasons vegetables are hot right now

By Jill Failla on Feb. 07, 2017

Four ways consumers are driving the veggie trend on restaurant menus.

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