Future 50: Emerging Brands
Lizard’s Thicket
The name Lizard’s Thicket was one its founders, Bob and Anna Williams, heard while in Alabama 30 years ago and later decided fit their “country cooking” concept in Columbia, South Carolina.
Dave & Buster's
Offers adults a place to play, with American fare, a full bar, arcade games and billiards
The guest list at the launch for Umami Burger’s Chicago unit had the typical folks: bigwigs, friends, the media. Also invited to sample the menu on the house: two uniformed police officers. Why? Brand advocacy. Local police are visible, influential community leaders, says Umami CEO Paul Clayton. Plus, it can’t hurt to have the law looking out for the place.