Domino’s Pizza, a pioneer of online and mobile ordering, is broadening its technology focus to include what many see as the next platform to be embraced by consumers, the smartwatch.
The delivery chain announced yesterday that its popular pizza tracker service is available as of today to users of the Pebble Steel smartwatch, in essence a tiny screen that consumers wear on their wrists like a digital watch. Customers with a Pebble watch can monitor when their pizza is being assembled, baked and sent out the door for delivery. Previously, patrons needed a larger screen, like the one on their desktop computer or smartphone.
The Pebble apparently can’t be used to place a delivery order, or at least not yet.
Pebble said it is the first smartwatch provider to partner with Domino’s. Apple has disclosed plans to offer a smartwatch in 2015.
Smartwatches, like smartphones, use third-party apps to provide functions above and beyond their basic roles.