2. Tech marketing minefields
“Most consumers will appreciate cool tech innovation that elevates their dining experience,” said Donna Hood Crecca, Technomic’s associate principal. “What they don’t take to kindly is when operators say they’re using more technology because they don’t want to pay increasing labor wages.”
Although 59% of consumers believe kiosk ordering will become more prevalent due to increasing minimum wage, 53% say they will have a decreased opinion of a restaurant that automates labor as a response, showed Technomic data.