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Chris Tomasso named First Watch CEO

Longtime CEO Ken Pendery will become executive chairman of the fast-growing breakfast chain.
First Watch Restaurants

First Watch Restaurants on Monday named company President Chris Tomasso CEO. He replaces longtime chief executive Ken Pendery, who has been named executive chairman of the Sarasota, Fla.-based breakfast and lunch chain.

The move is effective immediately.

Ken Pendery First Watch


Pendery called Tomasso “the ideal person to maintain our success and culture.”

“Chris and I have worked together for more than a decade, and he has played an integral role in the success of First Watch during that time,” Pendery said in a statement. “I am confident that he will approach this new role with the same passion and commitment to our culture that he has demonstrated these past 12 years.”

Pendery helped First Watch’s founder, John Sullivan, open his second restaurant in San Mateo, Calif., in 1984, and he joined the company two years later.

The chain in recent years has become one of the fastest-growing concepts in the country—system sales grew 32% last year to $313,000, according to Technomic data.

The company operates more than 330 restaurants in 29 states, including 250 First Watch locations and 75 The Egg & I restaurants.

The private-equity firm Advent International acquired a majority interest in First Watch last year.

Tomasso joined the company in 2006 as its chief marketing officer. In 2015, he was given the title of company president and was given responsibilities for operations oversight.

Before First Watch, he worked as a marketing executive for Cracker Barrel and Hard Rock Cafe.

“I am focused on continuing our legacy of building significant customer relationships while accelerating the innovation and execution that our customers now expect from First Watch,” Tomasso said in a statement.

Pendery will work as a liaison between First Watch management, its board of directors and Advent International.

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