In an endless sea of search terms, rising to the top of a diner’s online restaurant hunt can be key to winning over that undecided customer.
A new study out from research firm L2 evaluated 126 U.S. restaurant brands for their digital performance, dishing out scores and analyzing brand performance when it comes to social media, digital marketing, mobile, delivery and website functionality. The report finds that as consumers rely more on digital research to decide where to dine, restaurants are utilizing tech tools and other strategies in the hopes of getting customers through the door, both on and offline.
Here are some of the standouts, according to the study.