Marketing

Here’s a look at 25 years of Starbucks holiday cups

The coffee giant has been revealing a new holiday cup design every year since 1997. This year there are four designs.
Starbucks holiday cups
Starbucks has been serving its beverages in special cups for the holidays the past 25 years. / Photos courtesy of Starbucks.

Starbucks’ this week revealed its annual holiday cup, featuring four designs marking the season.

This is the 25th year that the Seattle-based coffee giant has used specially designed cups for the holidays. The first cup was introduced in 1997 and created by then-Starbucks designer Sandy Nelson.

They are often known as Starbucks’ “red” holiday cups, though the first two cups were clearly not red.

Take a look at all 25 years’ worth of Starbucks holiday cups.

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