Marketing

Houlihan’s announces New Year’s specials

Houlihan’s is offering a variety of deals throughout New Year’s Eve and New Year’s Day, including a three-course prix frixe menu, happy hour specials and 18 percent off to-go orders.

On New Year’s Eve, guests will have the choice between a $18 or $25 prix fixe menu throughout the day which includes menu items such as Stuffed Chicken Breast and Huge Panko Fried Shrimp.

At the bar, guests will also be able to enjoy the happy hour menu all day long as well as other drink specials.

On New Year’s Day, the chain is offering half-priced appetizers and champagne, 18 percent off to-go orders and its Big ‘Ol Mary for $8 in honor of National Bloody Mary Day.

houlihans bloody mary

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners