Continue to Site >>>
Marketing

KFC targets younger consumers with its new ad campaign

Check out the new ad from the chicken chain’s new creative lead agency MullenLowe, “Finger Lickin’ Good.” By Jonathan Maze on Apr. 25, 2022
KFC ad
Photo courtesy of KFC

KFC hopes to bring in more younger consumers with its new ad campaign.

The Louisville, Ky.-based chicken chain on Monday debuted its new campaign, “Finger Lickin’ Good.” The series of ads are the first from its new creative lead agency, MullenLowe. KFC announced the Boston-based firm as its new agency in February.

The ad below shows people around a table, eating various KFC products and thinking to themselves how they like eating their sandwiches, tenders or other products. The voice of Colonel Sanders then says after each one, “That’s finger lickin’ good!”

Here’s the ad:

Finger Lickin’ Good

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

marketing  News 
Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants.
View All Articles by This Author

Multimedia

High-end apartment pop-up dinners, Dan Barber breeds flavor into squash, and how Muchacho infuses salsas with unique personalities

Lettuce Entertain You shares new initiatives, Eggs Up Grill makes menu moves, and the dish on pizza styles and Brooklyn food

Menu trends at RLC, how a St. Louis chef is elevating sushi, and hot sauces and LTOs in the spotlight

An inside look at the James Beard Awards, McAlister's menu expansion and creamsicle drinks

The Latest

Financing

Dutch Bros sales and profits took off last quarter

Operations

Restaurant consultancy The Culinary Edge sold to CORE Foodservice

Operations

Portillo's sees consumers reaching boiling point on pricing

Listen to your daily news: RB PodcastsNew episodes weekdays
RB Daily
A Deeper Dive
Menu Talk
Restaurant Rewind
Working Lunch

More on this Topic

Marketing

Amid the Zoodles and low-carb linguine, Noodles & Company finds what people want is steak

Marketing

IHOP's latest menu launch ties into new movie 'IF'

Marketing

For restaurants, value messaging is more important than ever

Marketing

Meet the restaurant industry's new government adversary

Marketing

NYC asks for input on a new menu-labeling requirement

Marketing

New research shows a wait for a table can be a potent restaurant draw

Exclusive Content

Financing

Why social media, and not price, is behind Starbucks' sales problems

The Bottom Line: The coffee shop chain lost momentum quickly in November. That was too fast to be explained by consumer reaction over the prices of its beverages.

Financing

Franchisors who want faster remodels should reach into their pocketbooks

The Bottom Line: Burger King is spending $550 million to get more of its restaurants remodeled, not counting its own upgraded restaurants. More brands should do this.

Leadership

Meet the restaurant fixer who now owns Etta

Tech entrepreneur Johann Moonesinghe suddenly finds himself leading a growing group of restaurants. His secret? He doesn't expect to make a profit.

Trending

Financing

Dutch Bros sales and profits took off last quarter

Operations

Restaurant consultancy The Culinary Edge sold to CORE Foodservice

Operations

Portillo's sees consumers reaching boiling point on pricing

More from our partners

How restaurants can set themselves apart as banquet venues

How to use the plus-one strategy to build unique LTOs

How restaurants can make margin improvements that improve the bottom line

Ensuring Food Safety: How Better Equipment Helps

Investing in beverage programs without maxing labor: Why innovative products matter more than ever