Marketing

KFC unleashes Mac & Cheese Bowls on the world

The chain is making the side dish a center-of-the-plate item with the addition of chicken.
KFC Mac and cheese bowls
Photograph courtesy of KFC

KFC added some of its popcorn chicken to its macaroni and cheese and called it a meal.

The Louisville, Ky.-based chain Thursday revealed its newest product: Mac & Cheese Bowls, which feature the chain’s mac and cheese topped with popcorn chicken and sprinkled with shredded cheese.

Customers who want some spice with their bowls can get a Spicy Mac & Cheese Bowl with the chain’s Nashville Hot sauce.

“Mac and cheese has a cult-like following, and bowl food is a trend that isn’t going away anytime soon,” said Andrea Zahumensky, KFC’s U.S. CMO, in a statement. “So it made perfect sense to call up a favorite side dish to the big leagues.”

KFC enlisted Kalen Allen, food critic and host of web series “OMKalen,” to taste and review the bowls. He called it “ridiculously good.”

The bowls will be available nationwide beginning Monday and will be part of the chain’s $5 Fill Up lineup, coming with a medium drink and a chocolate chip cookie. The lineup also features chicken, pot pies and the chain’s Famous Bowls line.

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