McDonald’s on Thursday said it has a sponsorship deal with the gaming-focused content creators OfflineTV.
The effort is the latest by the Chicago-based burger giant to connect with younger, “Gen-Z” consumers and gives the company the chance to highlight its commitment to diversity.
OfflineTV was founded in 2017 and features a diverse group of friends who produce a wide range of content, including them playing games together, prank videos and video blogs.
McDonald’s is the first major sponsorship deal for OfflineTV. The sponsorship kicked off at the Anime Expo over the weekend, the largest anime convention in North America. The event featured the group’s members in an interactive booth featuring photo opportunities and limited-edition merchandise.
OfflineTV’s founder, who goes by the name Scarra, said in a statement that the sponsorship will feature trips to other countries and unique conventions. It will also give the group opportunities to create more unique content.
OfflineTV has generated half a billion views and has 3 million subscribers on YouTube and Twitch. The group has a love of “all things gaming,” but their content ranges from challenges that follow Gen Z trends to individuals’ introspective moments. Each of its members has their own base of fans.
The sponsorship deal continues McDonald’s strategy of courting young adult consumers and comes on top of its “Camp McDonald’s” digital promotion. It also continues the burger giant’s growing presence in the gaming industry and is its second major gaming partnership over the past year. McDonald’s last August announced a partnership with FaZe Clan, a lifestyle and media platform that promotes diversity and inclusion in gaming.
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