OPINIONMarketing

Restaurant chains have been the subjects of crazy rumors. Here are some standouts.

Restaurant Rewind: The industry has given rise to reports that defy reason. But that doesn't mean they didn't find traction.

No, McDonald’s never blended earthworms or cow eyeballs into the ground beef for its burgers. And Kentucky Fried Chicken didn’t change its name to KFC because the birds it sourced were mutants with six wings and couldn’t legally be called chickens anymore.

But, astoundingly, those reports did get some play in the pre-internet age, and you can still find references on the (mis)information superhighway today. With social media and the mass-market reach of the web, stories like those can spread in a flash, forcing operations to counter the ridiculous with reason and fact—sometimes without effect.

In today’s episode of the Restaurant Rewind podcast, we look at some of the restaurant rumors that have taken hold over the years. What fueled such crazy reports, and why did they get traction at all?

Give a listen to some of the information nightmares big brands have been forced to counter. And if others occur to you, drop me a line at promeo@winsightmedia.com.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Meet the restaurant fixer who now owns Etta

Tech entrepreneur Johann Moonesinghe suddenly finds himself leading a growing group of restaurants. His secret? He doesn't expect to make a profit.

Financing

Looking for the next Chipotle? These 3 chains are already there

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Trending

More from our partners