Marketing

Wendy’s releases rap album loaded with digs at the competition

The “We Beefin’” EP slams McDonald’s, Burger King and others.

In yet another example of restaurant brands publicly slamming its competitors, Wendy’s released a five-track mixtape today with lyrics aimed squarely at its hamburger-slinging brethren and more.

“The mixtape drops now,” Wendy’s tweeted. “Not pulling punches. We Beefin’.”

Songs include “Twitter Fingers,” “Rest in Grease” “4 for $4” and “Clownin.”

USA Today proclaims the music on the EP “way better than it has any right to be.” And numerous Twitter users have commented that it’s “fire.”

Some of the choicest digs at the competition include this jab at McDonald’s:

"Boy, we tried your food, where the flavor at?
You number 1? That's a joke
Why yo' ice cream machine always broke?
Why yo' drive thu always slow?
Why yo' innovation just can't grow?
It's queen Wendy, need I say mo'?"

And this one against Burger King:

"Can't be no king, yo' burgers ain't the finest thing
I can't believe you peasants have the audacity
You took a L the day you thought to come after me."

And a rant against chicken concepts:

"It's queen Wendy up in this thang
You can't beat us serving just thangs
Y'all too chicken for this beef
I'ma leave you resting in grease."

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners