Marketing

Restaurant marketing ideas and trends

McDonald’s newest collaboration is with Mariah Carey

By Jonathan Maze on Nov. 10, 2021

The musician whose “All I Want for Christmas is You” has become a holiday staple is helping to market “12 Days of Deals” in December.

Marketing

Jack in the Box doesn’t think much of the ‘Moon Man’

By Jonathan Maze on Nov. 05, 2021

The burger chain sued the cryptocurrency exchange FTX, saying that its character is a rip-off of its own Jack Box mascot.

Marketing

How the viral song ‘Fancy Like’ rocked Applebee’s summer

By Joe Guszkowski on Nov. 05, 2021

The Walker Hayes hit about eating Bourbon Street Steak and Oreo Shakes generated lots of attention for the chain, as well as some of its most popular advertising ever.

Marketing

Burger King is giving out cryptocurrency to loyalty members

By Jonathan Maze on Nov. 01, 2021

The burger chain will give out mostly dogecoin, but some etherium or even bitcoin, to BK Royal Perks members who spend $5 or more.

Marketing

Walk-On's signs NIL deal with 63-year-old golfer

By Joe Guszkowski on Oct. 28, 2021

Debbie Blount walked on to Reinhardt University's golf team last year—and into a sponsorship with the sports bar chain.

Marketing

Chipotle launches a truly ‘virtual’ restaurant via Roblox

By Heather Lalley on Oct. 26, 2021

The fast casual is giving away $1 million in free burritos on the gaming platform and is giving out branded Halloween costumes for players’ avatars.

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Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

By Jonathan Maze on Oct. 21, 2021

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

Marketing

McDonald’s says it has largely achieved pay equality

By Jonathan Maze on Oct. 19, 2021

The burger giant says it has achieved pay equality for company employees in underrepresented groups. Women are on track to achieve equal pay for equal work next year.

Marketing