Marketing

Restaurant marketing ideas and trends

Marketing

RB’s 2021 Restaurant Holiday Gift Guide

By Jonathan Maze on Nov. 17, 2021

Pajamas, vodka and lip balm. Chains have everything for that restaurant lover on your gift list.

Marketing

KFC reveals its new ‘Quick Pick-Up’ service as drive-thru waits soar

By Jonathan Maze on Nov. 16, 2021

Customers place an order online, park in a dedicated spot and then grab their order from a pick-up shelf inside.

Marketing

Chains jump on Friendsgiving marketing opportunities

By Heather Lalley on Nov. 16, 2021

With vaccines readily available and growing comfort around holiday gatherings, restaurant chains are launching promotions for informal, non-traditional celebrations. Red Lobster biscuit stuffing, anyone?

Marketing

Why Domino’s gave out gift cards to local restaurants

By Jonathan Maze on Nov. 16, 2021

Operators in several markets handed them out to random delivery customers as part of the company’s effort to highlight high fees for third-party delivery.

Marketing

Papa Johns ditches the apostrophe

By Jonathan Maze on Nov. 15, 2021

A look inside the pizza chain’s rebranding, including a new logo that distances itself even further from its embattled founder, John Schnatter.

Marketing

McDonald’s newest collaboration is with Mariah Carey

By Jonathan Maze on Nov. 10, 2021

The musician whose “All I Want for Christmas is You” has become a holiday staple is helping to market “12 Days of Deals” in December.

Marketing

Jack in the Box doesn’t think much of the ‘Moon Man’

By Jonathan Maze on Nov. 05, 2021

The burger chain sued the cryptocurrency exchange FTX, saying that its character is a rip-off of its own Jack Box mascot.

Marketing

How the viral song ‘Fancy Like’ rocked Applebee’s summer

By Joe Guszkowski on Nov. 05, 2021

The Walker Hayes hit about eating Bourbon Street Steak and Oreo Shakes generated lots of attention for the chain, as well as some of its most popular advertising ever.

Marketing