McDonald's claims a breakthrough in straw technology

mcdonalds straw

McDonald’s says it’s reinvented the drink straw, but will only showcase the technological breakthrough for a limited time.

The new straw draws fluid from two levels of a drink, enabling customers to draw equal portions of chocolate syrup and mint-flavored milkshake, two key ingredients of McDonald’s new Chocolate Shamrock Shake, the chain says.

Only 2,000 of the space age version were produced, and the limited supply will be meted out only with the Chocolate Shamrock Shake, a onetime secret menu item that was upgraded this year to a front-and-center special for the St. Patrick’s Day season.

In a flash of more sophisticated humor than the chain usually musters in its marketing, McDonald’s has christened the device the Suction Tube for Reverse Axial Withdrawal, or STRAW.

It says the device was developed by a team of robotics and aerospace engineers. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners