Popping up all over

Chef-driven food trucks are still on the move, but the latest way to sample restaurant dishes on the run is to drop by a pop-up. These temporary cafes and kiosks are set up in public places for a limited time, featuring food and drink by some top toques.

Ketel One Vodka sponsored a pop-up in New York City’s Meatpacking District the first weekend of December, from midnight until 2 a.m. The deal included cocktails, free food and free bottles of water and transportation home in order to promote safety during the holidays. Anthos chef Michael Psilakis dished out his famous lamb burgers and chicken shish kebab.

OPENrestaurant, an initiative founded by Chez Panisse staff, holds regular culinary pop-ups in spaces devoted to the arts. Past events included butchering a pig to prepare for the reception after a lecture on visual performance art at SF MOMA, and a “Don’t Bake Alaska” dessert made only with ingredients from environmentally active companies at the Rising Tides Conference at California College of the Arts.

Bon Appetit magazine holds a pop-up Supper Club and Café on the streets of New York in September. For one week only, the public is treated to cooking demos and a lunch menu with dishes created by the likes of Daniel Boulud, Mario Batali, Emeril Lagasse and Jose Andres.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners