Top 500 Chains
Black Bear Diner
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Operations
Black Bear aims for more dinner traffic with nightly changeover
A new nighttime-only menu is offered, the lights are dimmed, servers change their uniforms and a special music list is played.
Back in 1995, near the ski slopes of Mount Shasta, Bruce Dean and Bob Manley scraped up $30,000 to open a restaurant. Adding in some credit from landlord and vendors, they remodeled a defunct eatery into the Black Bear Diner, a family restaurant with an outdoorsy atmosphere. Recalls Dean, “It was the only thing we could afford.”