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Chipotle Mexican Grill

Food

8 new menu items for the new year

 By Patricia Cobe on Jan. 15, 2019

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.

Financing

Chipotle works to make itself more visible

 By Jonathan Maze on Jan. 15, 2019

The once “quiet” brand has shifted its marketing and advertising to get in front of customers.

Marketing

Chipotle is going after Whole30, keto and paleo dieters

By Jonathan Maze on Jan. 02, 2019

The burrito chain introduced new Lifestyle Bowls aimed at customers on specific diets.

Operations

The top 9 restaurant trends of 2018

By Peter Romeo on Dec. 18, 2018

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Leadership

Chipotle adds 2 new executives

By Jonathan Maze on Dec. 13, 2018

Roger Theodoredis named chief legal officer; Tabassum Zalotrawala named chief development officer.

Consumer Trends

Walmart’s new restaurant play

By Peter Romeo on Oct. 30, 2018

The retail giant hopes to come up with a shopping and entertainment center that’s viable for the times. Foodservice options figure prominently into the plan.

Financing

Chipotle says its new campaign lifted sales

By Jonathan Maze on Oct. 25, 2018

The company said its “For Real” ads lifted sales in September and October.

Financing

Chick-fil-A has displaced Starbucks as teens’ favored chain

By Jonathan Maze on Oct. 22, 2018

Food remains the top spending category for teenage consumers, according to a Piper Jaffray survey.

Technology

Chipotle testing a new loyalty program

By Jonathan Maze on Oct. 01, 2018

The chain is testing in three markets before a national launch next year.

Marketing

Chipotle’s new campaign is ‘For Real’

By Jonathan Maze on Sep. 25, 2018

The campaign highlights the 51 “real” ingredients the company uses for its menu.

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