Chipotle Mexican Grill

An a-maize-ing touch of yellow sunshine is embodied in every ear of summer corn. Restaurant kitchens spotlight its versatile nature and sweet freshness in an array of seasonal menu items.

The popularity of the sandwich shows no signs of stopping, as operators move beyond old standbys and present consumers with ethnic flavorings, gourmet ingredients and toppings, and new carrier options—everything from flavored wraps to waffles.

A survey of recent promotions finds the restaurant business lapsing into its discounting habit again, despite indications that consumers want something other than a deal.