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McDonald's

Financing

Why McDonald’s Krispy Kreme test is such a head-scratcher

 By Jonathan Maze on Oct. 20, 2022

The Bottom Line: The company’s surprise announcement that it would sell doughnuts in nine locations has raised a few questions.

Marketing

McDonald’s will test selling Krispy Kreme doughnuts

 By Jonathan Maze on Oct. 18, 2022

The burger chain will conduct a limited-time operations test at nine company locations in Louisville, Ky.

Financing

Inflation is apparently turning customers onto McDonald’s

By Jonathan Maze on Oct. 10, 2022

Data from Placer.ai shows the burger chain’s traffic is beating the broader restaurant industry and its fast-food competitors. Economic downturns are traditionally good for the company.

Leadership

McDonald’s adds a Disney executive to its board of directors

By Jonathan Maze on Oct. 03, 2022

Kareem Daniel, chairman of media and entertainment distribution at Walt Disney Co., is the fourth new director this year.

Financing

Chris Kempczinski solidifies his position at McDonald's

By Jonathan Maze on Sep. 29, 2022

The Bottom Line: He was elevated to the CEO’s job when the last guy was fired. The chain’s strong performance has put him in a strong position despite some controversy.

Marketing

McDonald’s goes boutique with some Happy Meals aimed at adults

By Jonathan Maze on Sep. 27, 2022

The burger giant is working with Cactus Plant Flea Market to create a meal in a box, complete with figurines of the chain’s classic characters.

Financing

McDonald’s is moving its innovation center to corporate headquarters

By Jonathan Maze on Sep. 14, 2022

The burger giant is creating “Speedee Labs,” which will consolidate innovation work being done in Romeoville, Ill., and its corporate offices in downtown Chicago.

Financing

McDonald’s pushes back against the California fast-food wage bill

By Jonathan Maze on Aug. 31, 2022

Joe Erlinger, head of McDonald’s USA, said the legislation creates an unfair playing field by targeting chains with 100 or more locations nationwide and not everybody. “This should raise alarm bells across the country.”

Leadership

McDonald’s names Jon Banner global chief impact officer

By Jonathan Maze on Aug. 24, 2022

The former PepsiCo executive will oversee the burger giant’s Global Impact Team, including sustainability and ESG, government relations and communications.

Marketing

Why restaurant mascots have been benched this ad season

By Restaurant Business Staff on Aug. 23, 2022

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.

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