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Sonic

Marketing

3 trendlettes we’re watching for June

 By Alaina Lancaster on May 31, 2016

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Consumer Trends

The 10 most alluring LTOs in August

 By Lizzy Freier on Aug. 30, 2017

Consumers reveal which limited-time offers they are most likely to order based on the name and description.

Ben E. Keith Signs Primary Supplier Deal with Sonic

By Restaurant Business Staff on Dec. 11, 2007

Service from Ben E. Keith...

Food

Restaurants try 'buried treasure' as a traffic draw

By Peter Romeo on Sep. 12, 2016

Flavors hidden in the middle of a sweet or savory option are finding favor as a come-on to regulars.

Food

What’s the next Nashville hot chicken?

By Lizzy Freier on Oct. 23, 2017

What regional chicken recipe could be the next big hit at chains?

A kick to fast food’s buns: Bread as more than an afterthought

By Peter Romeo on Aug. 01, 2011

The quest for better burgers isn’t leaving the bun behind.The sandwich upgrades underway at several quick-service chains focus as much on the bread as...

This week’s 7 head-spinning moments: 'Fight Club' leaks

By Peter Romeo on Oct. 28, 2016

Dispatches from the restaurant battleground show how some of the biggest names in the business are coping with the industry's difficult conditions.

Financing

Sonic expects big tax savings

By Jonathan Maze on Jan. 05, 2018

The chain expects as much as a 10-percentage-point improvement in its tax rate, thanks to reform.

Hot Dogs Take Two

By Restaurant Business Staff on Jun. 27, 2013

July 4th brings out legions of hot dog fans—some of whom cook their own on an outdoor grill, while others seek out the best at local eateries. These places offer up their own iconic versions.

Food

Top menu stories of 2016

By Lizzy Freier and Patricia Cobe on Dec. 23, 2016

A look back at the most surprising, fun and thought-provoking menu fare at chains this past year.

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