Continue to Site >>>

Starbucks

Marketing

The 10 most unique LTOs on chain menus

 By Patricia Cobe on Dec. 13, 2018

The originality of these limited-time items piqued consumer interest in November.

Operations

Starbucks invests in Ill. wind farm

 By Heather Lalley on Nov. 28, 2018

Starbucks' move will power some 340 coffee shops with renewable energy.

Technology

Starbucks plans to add content filters to its in-store Wi-Fi

By Heather Lalley on Nov. 28, 2018

Starbucks will block explicit content on in-store Wi-Fi. The move, which follows years of activist pressure, will take effect next year.

Beverage

Starbucks adds a Juniper Latte

By Heather Lalley on Nov. 27, 2018

Starbucks adds to its holiday flavor lineup with a Juniper Latte LTO.

Financing

In the coffee battle, Starbucks has been the clear winner over Dunkin'

By Jonathan Maze on Nov. 27, 2018

But both brands have seen same-store sales slowdowns in recent years, says RB’s The Bottom Line.

Operations

Starbucks is gutting 5% of its corporate workforce

By Heather Lalley on Nov. 13, 2018

The layoffs of some 350 corporate employees are an effort to make the struggling chain more nimble, according to its CEO.

Beverage

12 Starbucks holiday LTOs not found in the U.S. … yet

By Heather Lalley on Nov. 13, 2018

Which, if any, of these international holiday beverages will make their way to the coffee chain’s U.S. stores?

Operations

Starbucks reports its best quarter in more than a year

By Heather Lalley on Nov. 02, 2018

But even with 4% same-store sales growth, the coffee giant’s traffic continues to decline.

Marketing

Starbucks adds reusable tumbler giveaway to holiday cup rollout

By Heather Lalley on Nov. 01, 2018

The coffee chain’s holiday-themed cups have been a frequent source of controversy over the years.

Beverage

Starbucks brews up a witchy Frappuccino

By Heather Lalley on Oct. 25, 2018

The purple and green Witch’s Brew blended beverage is the chain’s latest attempt at a viral LTO.

  • Page 35