Marketing
6 LTOs that grabbed attention in April
Several of the month's top limited-time offers draw attention to cooking technique
Consumer Trends
Top 5 LTOs in December: Craveability vs. Purchase Intent
Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.
Using citrus fruits in winter menu items satisfies consumer demand for seasonal ingredients and for healthier fare. These sour-sweet powerhouse fruits not only pack in large doses of vitamin C and potassium, but also offer folate, fiber, and trace minerals. Customers looking to tone down the calorie count have good reason to look for citrus on the menu; the fruits add only about 100 calories per cup to any food item.