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Wendy's

Financing

Why Wendy’s believes this breakfast attempt will work

 By Jonathan Maze on Oct. 11, 2019

The company says that it can quickly generate up to 10% of its sales via the morning daypart. RB’s The Bottom Line examines how.

Financing

Spicy Nuggets drive Wendy’s sales

 By Jonathan Maze on Oct. 11, 2019

The company says its same-store sales rose to their strongest level in four years following the return of the popular product.

Financing

Denny’s franchisee grows to 127 units through 94-store purchase

By Peter Romeo on Oct. 01, 2019

WKS now operates 287 restaurants in total and ranks as Denny’s largest licensee.

Financing

Can Wendy’s finally get breakfast going?

By Jonathan Maze on Sep. 10, 2019

The brand is jumping into the morning with both feet, hoping this time it will work. But breakfast is not easy, says RB’s The Bottom Line.

Financing

Wendy’s to take another shot at breakfast

By Jonathan Maze on Sep. 09, 2019

The burger chain said it plans to add the daypart systemwide next year as it seeks to bolster sales.

Financing

What to do when big franchisees fail

By Jonathan Maze on Aug. 21, 2019

Pizza Hut, Wendy’s and Perkins all face challenges with struggling operators, says RB’s The Bottom Line.

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

By Peter Romeo on Aug. 13, 2019

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Financing

Chains shift their focus to operations

By Jonathan Maze on Aug. 08, 2019

As customers increasingly demand convenience, companies such as Wendy’s, McDonald’s, Dunkin' and Starbucks are focusing on operations to drive sales, says RB’s The Bottom Line.

Financing

Wendy’s looks to improved operations to build sales

By Jonathan Maze on Aug. 07, 2019

The chain is working to speed up orders as the company looks to turn around weak traffic.

Marketing

Wendy’s makes a big bet on bacon

By Jonathan Maze on Jul. 15, 2019

The company is kicking off “Baconfest” with numerous promotions.

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