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Wendy's

Financing

Wendy’s acknowledges its fresh beef shortage

 By Jonathan Maze on May 06, 2020

But executives downplayed any impact on sales and suggested that reports of the outage are exaggerated.

Financing

Wendy’s fresh beef shortage has the chain cutting corners

 By Jonathan Maze on May 05, 2020

Hundreds of its restaurants have stopped selling burgers amid beef supply challenges.

Financing

For some chains, supplies of fresh ground beef shrink, and prices soar

By Jonathan Maze on May 01, 2020

Supply challenges have put some stress on Wendy’s and other chains that use fresh beef for burgers.

Food

Drive-thrus continue to launch LTOs

By Patricia Cobe on Apr. 21, 2020

While full-service and fast-casual concepts focus on takeout and delivery meals, drive-thrus are trying to lure customers with new items.

Top 500 Chains

Wendy's

Apr. 21, 2020

Wendy's

Financing

Wendy’s breakfast was a success, and then coronavirus hit

By Jonathan Maze on Mar. 26, 2020

The chain’s sales were up 15% in the week after its breakfast launch before the pandemic changed everything.

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Financing

Why Wendy’s breakfast will work, and why it won’t

By Jonathan Maze on Mar. 02, 2020

The chain is a potentially formidable competitor in the mornings, but it has made some compromises, says RB’s The Bottom Line.

Financing

Wendy’s declares itself ready for breakfast

By Jonathan Maze on Feb. 26, 2020

The burger chain says it is fully staffed as it starts serving in the morning and expects strong sales this year.

Financing

As Wendy’s prepares breakfast, so does McDonald’s

By Jonathan Maze on Feb. 24, 2020

The burger giant is starting a 2-for-$4 breakfast sandwich offer one week before Wendy’s national breakfast launch.

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