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Wingstop

Operations

How is Thighstop performing?

 By Heather Lalley on Jul. 28, 2021

Wingstop declined to break down the financials on its new virtual concept Wednesday but said its thigh-focused brand is succeeding at helping the chain battle high wing prices.

Marketing

Wingstop wants more people to try its chicken thighs

 By Heather Lalley on Jul. 22, 2021

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

Operations

Why Wingstop’s new virtual brand, Thighstop, may not be around long

By Heather Lalley on Jun. 22, 2021

Bone-in and boneless thighs will be added to Wingstop’s permanent menu “eventually,” said the chain’s COO.

Operations

Wingstop is launching a virtual concept called Thighstop

By Heather Lalley on Jun. 21, 2021

The chain is now selling crispy chicken thighs from its kitchens, as well as boneless breaded thighs in a move to combat the volatility of chicken wing pricing.

Leadership

How the past lit a path through the pandemic for 5 top industry leaders

By Peter Romeo on Jun. 04, 2021

The chain CEOs vying to be Restaurant Leader of the Year explain how they found direction in key experiences from their past.

Operations

Wingstop becomes a minority investor in its UK franchisee

By Heather Lalley on May 25, 2021

The fast-growing wing chain will help Lemon Pepper Holdings expand overseas.

Food

Comfort-seeking customers flocked to chicken chains in 2020

By Patricia Cobe on May 20, 2021

The leading chicken concepts in Technomic’s Top 500 sales ranking all showed positive growth during the COVID-19 pandemic.

Operations

Wingstop is beating last April's sales explosion

By Heather Lalley on Apr. 28, 2021

Despite high wing costs, Wingstop said same-store sales are positive for April, jumping 2020's 33% comps boom.

Financing

Restaurants find it tough to find chicken

By Jonathan Maze and Heather Lalley on Apr. 28, 2021

Wingstop and KFC, among other chains, have struggled to source chickens amid intense demand and worker shortages among distributors and processors.

Leadership

How Charlie Morrison George Jetson-ed Wingstop into the future

By Heather Lalley on Apr. 26, 2021

Charlie Morrison, one of Restaurant Business’ Restaurant Leader of the Year nominees, leveraged his background in data and technology to build Wingstop into one of the country’s fastest growing brands.

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