Beverage
Beverage trends spilling into the restaurant industry
Beverage trends spilling into the restaurant industry
Operators are revamping beverages—both with and without alcohol—to spread warmth this season.
A host of innovations are being tried to divert single-use hot-drink containers from landfills, from cup sharing to “clever cups” that can order and pay for a refill. Here’s a sampling.
For restaurant operators, it’s a given that iced tea is the most-profitable non-alcoholic beverage they can sell. However, the operators who sell the most iced tea don’t take it for granted—they know the brand power of a premium, fresh-brewed iced tea, and they know that when guests don’t see their favorite beverage brands on the menu, they often default to ordering tap water.